Welcome to FUTURELIFE® the home of Smart Nutrition.
At FUTURELIFE® we understand the importance of nutrition in achieving healthy and happy lives.
Enjoy our range of delicious, nutritionally smart foods.
Only FUTURELIFE® delivers Smart Nutrition for Life.
WHERE DID IT ALL START?
FUTURELIFE® began in 2007 primarily as a social project to help improve the lives of malnourished and disadvantaged people in Sub-Saharan Africa. Our aim was to create the most nutritional product possible at the lowest cost and with total convenience.
Paul Saad, CEO of FUTURELIFE®, challenged a multi-disciplinary team of food scientists and technologists, medical professionals and dieticians to create a smart food product that was instant, great tasting, nutritionally balanced and that could be mixed with water.
The success of this smart food product inspired Paul to develop and launch the FUTURELIFE® range of Smart food cereals in 2009.
More than ten years later and still, only FUTURELIFE® uses and leverages the knowledge, expertise and experience of a multi-disciplinary team of science and nutritional experts, together with a proprietary manufacturing process and a unique combination of essential nutrients and ingredients, including SmartMaize™ and MODUCARE, in a specially formulated recipe to manufacture its range of nutritionally smart food products (cereal, drinks, snacks etc.) that deliver 'Smart Nutrition' to South African families.
AMBITION AND VISION
To be recognised as the leading South African functional food company that aims to truly transform and improve the health and well-being of South Africans.
OUR BRAND BELIEF
We believe that smart nutritional choices lead to healthier and happier lives.
To change the way people think about nutrition and its role in their lives and in doing so, inspire and help people to make nutritionally smart choices in their quest for healthier and happier lives.
There is nothing more precious in life than having good health. Everything else springs from this. There is an old Bulgarian saying that goes something like this, “A healthy person has a 1000 wishes, a sick person only has one.”
We need energy and lots of it to achieve our dreams and goals in life.
BALANCE AND WELLBEING
When your body and mind are in perfect balance you are happy, unstressed and fully engaged with life, which is why we have created a perfect balance of vitamins and minerals in FUTURELIFE®.
LIVING LIFE TO THE FULL
Embrace life and you will be forever rich.
Always try to do the right thing, even when it’s not convenient or easy.
With our team of dieticians, we are constantly looking for ways to use nutrition to improve and enhance the health, well-being and happiness of South African families and athletes.
Fresh thinking, an open mind and new approaches lead to great innovations like FUTURELIFE®.
What we create is based on our belief that through good nutrition, the promotion of exercise and a positive attitude, we can help build a healthier world.