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ABOUT US

Welcome to FUTURELIFEĀ®Ā  the home ofĀ Smart Nutrition.

At FUTURELIFEĀ®Ā  we understand the importance of nutrition in achieving healthy and happy lives.

Enjoy our range of delicious, nutritionally smart foods.

Only FUTURELIFEĀ®Ā  deliversĀ Smart NutritionĀ for Life.

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WHERE DID IT ALL START?

FUTURELIFEĀ® began in 2007 primarily as a social project to helpĀ improve the lives of malnourished and disadvantaged peopleĀ in Sub-Saharan Africa. Our aim was to create the mostĀ nutritional productĀ possible at theĀ lowest costĀ and withĀ total convenience.

Paul Saad, CEO ofĀ FUTURELIFEĀ®, challenged a multi-disciplinary team of food scientists and technologists, medical professionals and dieticians to create a smart food product that was instant, great tasting, nutritionally balanced and that could be mixed with water.

The success of this smart food product inspired Paul to develop and launch theĀ FUTURELIFEĀ® range of Smart food cereals in 2009.

More than ten years later and still, onlyĀ FUTURELIFEĀ® uses and leverages the knowledge, expertise and experience of a multi-disciplinary team of science and nutritional experts, together with a proprietary manufacturing process and a unique combination of essential nutrients and ingredients, includingĀ SmartMaizeā„¢ and MODUCARE, in a specially formulated recipe to manufacture its range of nutritionally smart food products (cereal, drinks, snacks etc.) that deliver 'Smart Nutrition' to South African families.

AMBITION AND VISION
OUR AMBITION

To be recognised as the leading South African functional food company that aims to truly transform and improve the health and well-being of South Africans.

OUR BRAND BELIEF

We believe that smart nutritional choices lead to healthier and happier lives.

OUR VISION

To change the way people think about nutrition and its role in their lives and in doing so, inspire and help people to make nutritionally smart choices in their quest for healthier and happier lives.


OUR VALUES
BEING HEALTHY

There is nothing more precious in life than having good health. Everything else springs from this. There is an old Bulgarian saying that goes something like this, ā€œA healthy person has a 1000 wishes, a sick person only has one.ā€

HAVING VITALITY

We need energy and lots of it to achieve our dreams and goals in life.

BALANCE AND WELLBEING

When your body and mind are in perfect balance you are happy, unstressed and fully engaged with life, which is why we have created a perfect balance of vitamins and minerals inĀ FUTURELIFEĀ®.

LIVING LIFE TO THE FULL

Embrace life and you will be forever rich.

INTEGRITY

Always try to do the right thing, even when itā€™s not convenient or easy.

NUTRITIONAL EVIDENCE

With our team of dieticians, we are constantly looking for ways to use nutrition to improve and enhance the health, well-being and happiness of South African families and athletes.

FRESH APPROACH

Fresh thinking, an open mind and new approaches lead to great innovations likeĀ FUTURELIFEĀ®.

POSITIVE ATTITUDE

What we create is based on our belief that through good nutrition, the promotion of exercise and a positive attitude, we can help build a healthier world.

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